10 Ways to Increase TikTok Engagement for Marketing Companies

TikTok isn't just for dance videos anymore. With over 1 billion monthly active users and the highest engagement rates of any social platform, it's become essential for marketing companies. But here's the problem: most marketing content on TikTok gets ignored. The average engagement rate across all industries is just 5.96%. Your content needs to stand out in a feed that moves at lightning speed. The companies winning on TikTok understand one thing: engagement drives everything. Higher engagement means better reach, more brand awareness, and ultimately more clients. When your content gets likes, comments, and shares, TikTok's algorithm pushes it to more users.

TikTok engagement includes all the ways users interact with your content: • Likes - The most basic form of engagement
• Comments - Show deeper interest and boost algorithm performance
• Shares - The holy grail of TikTok engagement
• Saves - When users bookmark your content for later
• Profile visits - Users checking out your company page
• Follows - The ultimate conversion on TikTok Watch time matters most. TikTok's algorithm prioritizes videos that people watch to completion. A 15-second video with 90% completion rate beats a 60-second video with 30% completion. For marketing companies, engagement quality beats quantity. One comment from a potential client is worth 100 likes from random users. Focus on creating content that attracts your ideal audience, not just anyone.

Timing is everything on TikTok. Data from Influencer Marketing Hub shows these optimal posting times: • Tuesday-Thursday: 6am-10am and 7pm-9pm
• Friday-Sunday: 9am-12pm and 5pm-8pm
• Monday: Avoid if possible (lowest engagement day) But here's what most guides won't tell you: your audience might be different. Marketing companies often target business owners who scroll TikTok during lunch breaks or after work. Test these time slots for two weeks:
• 12pm-1pm (lunch break scrolling)
• 6pm-9pm (evening wind-down)
• Saturday mornings (weekend planning) Post consistently. TikTok rewards accounts that post daily. If daily feels overwhelming, commit to 3-4 posts per week minimum. Inconsistent posting kills your reach faster than bad content. Use TikTok's built-in analytics to track your best-performing times. After 30 days, you'll see clear patterns in when your audience is most active.

Start with trending sounds. Videos using trending audio get 30% more engagement than those with original sound. But don't just copy what everyone else does. Here's how to use trends for marketing: 1. Take a business angle on viral sounds

• Use trending effects but add your expertise

• Jump on hashtag challenges with marketing spin Ask questions in your videos. Content that ends with "What's your biggest marketing challenge?" gets 2.3x more comments than statements. People love sharing their opinions. Show your face. Faceless content might work for some niches, but marketing is about trust. Videos featuring team members get 40% higher engagement than logo-only content. Create educational content that entertains:

Create controversy (respectfully). Take a stance on marketing topics people debate. "Email marketing is more effective than social media marketing" will get people talking. Use the comment section strategically:
• Reply to every comment within 2 hours
• Ask follow-up questions in your replies
• Pin your best reply to encourage more discussion Behind-the-scenes content performs best. Show your team brainstorming campaigns, reacting to client feedback, or celebrating wins. Authentic moments get 3x more engagement than polished content. Create content series:
• "Marketing Myth Monday"
• "Client Win Wednesday"
• "Tool Tip Tuesday" Series create anticipation and give people reasons to follow you. Use TikTok's interactive features:
• Polls in comments ("Should I make a part 2?")
• Duets and stitches with other marketing creators
• Q&A format answering common client questions Share client success stories (with permission). Before/after results are TikTok gold. Show the transformation, not just the numbers.

HubSpot (@hubspot) - 834K followers
They post daily marketing tips using trending sounds. Their "Marketing in 60 seconds" series averages 150K views per video. Key tactic: They respond to every comment personally. Later (@later) - 312K followers
They create content around social media struggles every marketer faces. Their "When the client says..." videos get massive engagement because everyone relates. Sprout Social (@sproutsocial) - 89K followers
They nail behind-the-scenes content. Videos of their team discussing strategy or celebrating wins consistently hit 50K+ views. What these companies do right:
• They don't sell directly - focus on education and entertainment
• Team members have personality - not corporate robots
• They participate in trends - but with marketing angles
• Consistent posting schedule - followers know when to expect content Copy their winning formulas:
• Educational content with entertainment value
• Team members as the face of the brand
• Quick tips that solve real problems
• Relatable marketing struggles and wins

Being too promotional. TikTok users scroll past obvious ads. The 80/20 rule works: 80% valuable content, 20% promotional. Using corporate speak. Words like "solutions" and "synergy" make people scroll faster. Talk like a human, not a press release. Ignoring comments. 67% of users expect brands to respond within 2 hours. Ignoring comments tells TikTok your content isn't worth promoting. Posting inconsistently. Posting 5 videos one week then disappearing for 10 days confuses the algorithm. Consistency beats perfection. Wrong hashtag strategy. Using #marketing on every video won't help. Mix popular hashtags (#smallbusiness - 45B views) with niche ones (#marketingtips - 2B views). Making videos too long. Keep videos under 30 seconds for highest completion rates. Longer videos can work, but they need to grab attention immediately. Not having a clear hook. You have 3 seconds to grab attention. Start with a question, surprising statement, or visual that stops the scroll. Copying other industries. What works for fitness influencers might not work for marketing companies. Study successful marketing accounts, not random viral creators.