TikTok Video Marketing Terms Dictionary for Agencies

TikTok isn't just another social platform. It's a culture machine with its own language, metrics, and marketing approach. Marketing agencies that master TikTok terminology perform 3x better on client campaigns because they understand the nuances. Your clients expect you to speak TikTok fluently. When you use terms like 'duet' instead of 'response video' or understand the difference between organic reach and 'FYP placement,' you demonstrate expertise. This dictionary covers 150+ essential terms that separate amateur marketers from TikTok pros. Agencies report that clients trust them more when they use proper TikTok terminology during strategy sessions. It's the difference between sounding like you're reading from a generic social media playbook versus showing you understand TikTok's unique ecosystem.

Platform Basics:
• FYP (For You Page) - TikTok's main feed where the algorithm serves personalized content
• Duet - Feature allowing users to create split-screen videos responding to existing content
• Stitch - Tool for incorporating clips from other videos into new content
• Sound - Audio track that can be original or borrowed from other videos
• Hashtag Challenge - Branded campaign encouraging user-generated content around specific hashtags Content Types:
• POV (Point of View) - Popular format where creators act out scenarios from specific perspectives
• Transition - Quick cuts or movements that create seamless scene changes
• Green Screen - Effect allowing users to change their background
• Trending Sound - Audio gaining viral traction across multiple videos
• Original Sound - Audio created specifically for a video, marked as 'original' Engagement Metrics:
• Completion Rate - Percentage of users who watch your entire video
• Share Rate - How often users send your content to others
• Comment Rate - Engagement through written responses
• Like-to-View Ratio - Percentage indicating content resonance
• Save Rate - Users bookmarking content for later viewing These terms appear in every TikTok campaign brief. Agencies using proper terminology see 40% better client retention because they demonstrate platform expertise from day one.

Ad Formats:
• In-Feed Ads - Native video ads appearing in users' FYP
• Spark Ads - Promoted versions of existing organic content
• TopView - Premium full-screen ads shown when users open TikTok
• Brand Takeover - Static or video ads displayed immediately upon app opening
• Branded Hashtag Challenge - Sponsored hashtag campaigns with custom landing pages
• Branded Effects - Custom filters or AR effects branded for campaigns Targeting Options:
• Interest Targeting - Reaching users based on content engagement patterns
• Behavior Targeting - Targeting based on past app interactions
• Custom Audiences - Retargeting existing customers or website visitors
• Lookalike Audiences - Finding users similar to current customers
• Demographic Targeting - Age, gender, location-based targeting Bidding and Budget:
• CPM (Cost Per Mille) - Cost per 1,000 impressions
• CPC (Cost Per Click) - Cost per link click or app install
• CPA (Cost Per Action) - Cost per conversion or desired action
• Daily Budget - Maximum spend per day
• Lifetime Budget - Total campaign spend limit
• Bid Cap - Maximum amount you'll pay per result Campaign Optimization:
• Pixel - Code tracking user actions on your website
• Attribution Window - Time frame crediting TikTok for conversions
• Frequency - Average times users see your ad
• Reach - Unique users seeing your content
• Impressions - Total times your ad displays Agencies handling $50K+ monthly TikTok ad spend must understand these terms fluently. Client reporting becomes more professional when you explain 'Spark Ad performance' instead of generic 'promoted post metrics.'

Creator Categories:
• Nano-Influencer - 1K-10K followers with high engagement rates
• Micro-Influencer - 10K-100K followers, often niche-focused
• Macro-Influencer - 100K-1M followers with broad appeal
• Mega-Influencer - 1M+ followers, typically celebrities or major creators
• Creator Fund - TikTok's monetization program paying creators for views Partnership Types:
• Sponsored Content - Paid posts clearly marked as advertisements
• Brand Partnership - Long-term collaboration agreements
• Gifted Campaign - Free products in exchange for content
• Affiliate Marketing - Commission-based promotion using tracking links
• Whitelisting - Brand gets rights to promote creator's content as ads
• Usage Rights - Permission to repurpose creator content across channels Content Specifications:
• Brief - Detailed content requirements and brand guidelines
• Deliverables - Specific content pieces creator must produce
• Approval Process - Steps for reviewing content before publication
• Exclusivity Period - Time frame preventing creator from promoting competitors
• Performance Metrics - KPIs measuring campaign success Legal and Compliance:
• FTC Disclosure - Required advertising disclaimers (#ad, #sponsored)
• Content License - Rights to use creator's content
• Morality Clause - Behavioral expectations for brand safety
• Termination Clause - Conditions allowing contract cancellation Pricing Models:
• Flat Fee - Fixed payment regardless of performance
• CPM Rate - Cost per 1,000 views on creator content
• Performance Bonus - Additional payment for hitting metrics
• Product Seeding - Free products as partial compensation Agencies managing creator campaigns report 25% better results when they use proper terminology in contracts and briefs. Creators respect agencies that understand the platform's collaboration ecosystem.

Core Performance Metrics:
• VTR (View-Through Rate) - Percentage watching at least 25% of video
• CVR (Conversion Rate) - Users completing desired actions
• ROAS (Return on Ad Spend) - Revenue generated per dollar spent
• CTR (Click-Through Rate) - Users clicking links or CTAs
• Engagement Rate - Combined likes, comments, shares per view
• Watch Time - Total minutes users spend viewing content TikTok-Specific Metrics:
• Profile Visits - Users checking out your account after seeing content
• Follower Growth Rate - New followers gained over time periods
• Sound Usage - Times others used your original audio
• Effect Usage - Applications of your branded filters
• Hashtag Performance - Reach and engagement of campaign hashtags
• Trend Participation - Content joining viral challenges Attribution Models:
• First-Touch Attribution - Credit to first TikTok interaction
• Last-Touch Attribution - Credit to final touchpoint before conversion
• Multi-Touch Attribution - Credit distributed across multiple interactions
• View-Through Conversion - Sales from users who saw but didn't click ads
• Click-Through Conversion - Sales from users who clicked ads Reporting Segments:
• Audience Demographics - Age, gender, location breakdowns
• Device Performance - iOS vs Android user behavior
• Time-Based Analysis - Performance by hour, day, week
• Content Format Performance - Success rates by video type
• Competitive Benchmarking - Performance vs industry standards Advanced Analytics:
• Cohort Analysis - User behavior patterns over time
• Funnel Analysis - User journey from awareness to conversion
• A/B Testing Results - Comparative performance data
• Predictive Metrics - Forecasted performance indicators
• Incrementality Testing - True impact of TikTok campaigns Clients paying $10K+ monthly retainers expect sophisticated reporting. Using proper analytics terminology in monthly reports demonstrates your agency's data fluency and TikTok expertise.

Platform Confusion:
Using Instagram or Facebook terms on TikTok kills your credibility instantly. Don't say 'Stories' when you mean regular TikTok videos, or 'Reels' when discussing TikTok content. 63% of clients lose confidence when agencies mix up platform terminology. Metric Misunderstandings:
• Calling 'completion rate' the same as 'watch time'
• Confusing 'reach' with 'impressions'
• Using 'engagement' without specifying TikTok's unique engagement types
• Mixing up 'organic' and 'paid' performance metrics
• Calling 'Spark Ads' just 'boosted posts' Creator Partnership Errors:
• Using 'influencer' for every creator type instead of specific categories
• Confusing 'whitelisting' with 'usage rights'
• Mixing up 'gifted' campaigns with 'paid partnerships'
• Calling all creator content 'UGC' regardless of partnership type Campaign Type Mix-ups:
• Calling 'Branded Hashtag Challenges' just 'hashtag campaigns'
• Using 'TopView' and 'Brand Takeover' interchangeably
• Confusing 'In-Feed Ads' with organic content
• Mixing up 'Spark Ads' with regular promoted content Technical Term Errors:
• Saying 'algorithm' when you mean 'FYP recommendation system'
• Using 'viral' without understanding TikTok's viral mechanics
• Confusing 'trending' with 'popular'
• Mixing up 'original sound' with 'trending sound' Red Flag Phrases That Hurt Credibility:
• 'TikTok posts' (they're videos, not posts)
• 'TikTok stories' (TikTok doesn't have stories)
• 'Instagram-style content' (shows you don't understand TikTok culture)
• 'Facebook targeting' (TikTok's targeting is different)
• 'Standard social media metrics' (TikTok metrics are unique) Agencies that clean up their terminology see immediate improvements in client trust and campaign performance discussions.